Álvaro Díaz for the 25th Latin Grammy Awards - The Journey To Becoming An Icon
Big moments aren't handed to you - They're claimed by breaking boundaries and defying expectations, and staying unapologetically true to who you are. Not playing the game but changing it. In this fast-paced and edgy series, well dive into Álvaro Díaz's mind as he gears up for the Latin GRAMMYs, feating Espolón Ritmo Rosado — Official Tequila Cocktail of Latin Grammys and the custom Espolón sneakers. Reflecting on how his music isn't just about following the rules but rewriting them.
Espolón Tequila, like Álvaro, doesn't conform to the unexpected — it champions bold voices who push the limits of tradition and elevate the craft. By blending modern Mexico withits rich heritage, Espolón honors the past while driving the future forward — just like the Hispanic creatives it supports in music, design, art, and tequila, We do it our way. This visually striking narrative captured the raw energy of Álvaro Díaz, while showcasing the bold spirit of Espolón, a brand built on passion, heritage, and breaking stereotypes. 
The task was to capture the PR Hero Images and BTS moments of Álvaro during the shoot, capture the custom made Adidas hand off between him and Dexter the Creator, and beauty shots of the bottle and Adidas shoes. 
This work was used in collaboration with the Latin Grammys, to promote Espolón's sponsorship as the official Tequila Cocktail. 
